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Your ministry partners are an essential part of your team! &ldquo;Of course,&rdquo; you say. But have you taken the opportunity to send a quality update so they can see what their investment is growing?

It is more effective to keep your existing partners than to continually replace them. If you've attended a <a href="https://www.viagenerosity.org/generosity/trainings/via/bootcamp" rel="follow">Via Bootcamp</a>, review the sections of your workbook outlining the elements of a solid newsletter. This is an invaluable tool for your partners to keep apprised of the ministry you have together.
Remember, a short monthly newsletter is typically far more valuable than occasional long-winded updates. Plus, it&rsquo;s more likely to remind people to keep praying! (Caveat: During your support raising season, it may be appropriate to scale down to a newsletter every two months.)
If you haven&rsquo;t sent one in a while, go ahead and get that assembled and sent this week. Make it a priority! But don&rsquo;t stop there. When do you plan to send your next newsletter? And what about the one after that? Are those on your calendar yet? Creating self-ascribed due dates and work habits will help ensure this necessary vision-driven communication doesn&rsquo;t fail to happen, despite your best intentions.
In the midst of a busy season of support raising, newsletters are key because you can&rsquo;t get fully funded or stay that way for long without them. Remember, communication is vital to relationships and ongoing partnerships!
Here are some tips for newsletter content while support raising:
<ul>
<li>If you&rsquo;re struggling to find vision-casting content, use stories from the ministry or team you are joining to let them know what God is doing in the ministry. Tie yourself into the story by saying you can&rsquo;t wait to be a part of that effort when you finish support raising.</li>
<li>Write about the needs and prayer requests of the people you will be ministering to when you get to your ministry assignment.</li>
<li>Share progress of your support raising efforts, but don&rsquo;t let it turn into a direct or subtle financial appeal. Mass communication is for information sharing, not for fundraising.</li>
<li>Personal updates about your family should not be more than 33% of your newsletter, and we recommend just 20%. Also, show discretion in what you share, because if you&rsquo;re too often talking about vacations, attending the theater, personal hobbies or sports, people may question your diligence in getting to full support as quickly as possible.</li>
</ul>

Via Generosity

A Well-Crafted Newsletter Is Important

A Well-Crafted Newsletter Is Important

By: Via Generosity

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